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FALL TERM I 2025 • STRATEGIC ADVERTISING & PROMOTION MANAGEMENT • FSH MKT 3910 • 25 CLASS SECTION

Alison M. Wolfe MBA, MS, PhD, Professor

«TEAM TERM PROJECT – PRESENTATION COURSE WEIGHT 34%«

DESCRIPTION, TEAM TERM PROJECT PRESENTATION

Students will undertake one term-long project designed to model a real-life application of the concepts
reviewed in the course. The students should be prepared to present the project to the class during Final
Exams Week.

þ Upload your PowerPoint® and any additional handout materials (if applicable, Executive Summary et al., /word
document) to the Canvas® Team Term Project assignment folder prior to the start of the final class session,
e.g., due date/time.

þ Students will undertake one term-long project designed to model a real-life application of the concepts
reviewed in the course. The project will be submitted in written form and the students should be prepared to
present the project verbally to the class during Final Exams Week.

þ One hard copy and one soft copy (USB) of the term report and PowerPoint® presentation will be submitted
to the instructor. Your team will be assigned a maximum 50-minute presentation. For example, if you have a
7--member advertising agency, each member presents for 6 minutes, you will present 42 minutes + 5-minutes
(Q&A) = 47 minutes.

þ Students will grade their own and their teammates’ contribution to the project. A student’s project grade will
be adjusted upward or downward according to his or her contribution to the project. A student’s project grade
will be adjusted upward or downward according to his or her contribution to the project. (Please review the
team member evaluation form in the course outline)

þ The course weight is distributed as follows: 17% written team project and 17% oral presentation.

þ Professional business attire is expected.

þ Set-up: The team must be ready to present prior to the start of class. Please upload your PowerPoint® to C®
prior to the final class session.

þ Missed assignments cannot be made up. Students with a valid excuse (e.g., medical) for missing the
assignment may make-up by arrangement. Students who miss the assignment deadline without an acceptable
excuse will receive a zero.

Please refer to the detailed course outline for your team term project rubric
and assignment information.

AMW v FALL TERM I 2025 v 09.01.2025
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