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FALL TERM I 2025 • STRATEGIC ADVERTISING & PROMOTION MANAGEMENT • FSH MKT 3910 • 25 CLASS SECTION

Alison M. Wolfe MBA, MS, PhD, Professor

«FACILITATORS COURSE WEIGHT 33%«

DESCRIPTION, FACILITATOR ASSIGNED READINGS & QUESTIONS

The facilitators will use and apply the reading material/concepts for this assignment.
The facilitators are required to present, lead, facilitate, and review the assigned readings and questions.
Please refer to assignment table in this course outline for more details.

Facilitator – Textbook & Book Club Selected Key Terms, Review Questions
The classroom facilitators will review key concepts from the chapter textbook, discuss the assigned chapter
discussion questions, apply case examples in your session, and select two “fun” Promotion mix examples
(advertising, public relations, direct marketing, digital marketing, sales promotion).
Be CREATIVE on how you want to present and facilitate the textbook reading material.
&
The student facilitators will engage, facilitate discussion, and then share with the class how they reviewed
the: (1) assigned reading for the day (BRIEF overview), e.g., key concepts from the Book Club reading and
(2) facilitate and develop discussion questions on the assigned readings.
Be CREATIVE on how you want to present and facilitate the Book Club reading material.

þ Each student (e.g., team of 2; exceptions may apply) will facilitate one discussion in the course. The student
facilitators will lead discussion and share knowledge on the chapter assignments. For example, the student
facilitators should give specific examples to explain the reasons for their answers. [Note: Include the question
(on one slide) and your response (on the following slide). Your goal first is to have the class share and discuss their
responses before sharing your response.]

þ The student facilitators are NOT required to submit a word document for the facilitator assignment. The
facilitator is only required to submit PowerPoint® to CANVAS®.

þ Missed assignments cannot be made up. Students with a valid excuse (e.g., medical) for missing the
assignment may make-up by arrangement. Students who miss the assignment deadline without an acceptable
excuse will receive a zero.

þ Professional smart-business casual or business attire is expected for the facilitators’ presenting.

þ Set-up: The student facilitators must be set-up and be ready to present prior to the start of class. The student
facilitator cannot set-up the presentation during class session, e.g., “log in to the classroom computer” and
“get-ready” for your presentation during class time. [Please be ready to present before the class session begins
and ideally bring your presentation on a USB/flash drive]. Please upload your PowerPoint® to CANVAS®
prior to the class session.

þ Goal for the facilitation, minimum (40) and maximum-time (50) minutes.

Please refer to the detailed course outline for your assignment rubric and facilitator schedule.

AMW v FALL TERM I 2025 v 09.01.2025
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