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FALL TERM 2024 • MARKET RESEARCH • FSH / MKT 3810 SECTION 25
Alison M. Wolfe, MBA, MS, PhD, Professor
COURSE OUTLINE
Version #1, 09.03.2024
Week 3 TUESDAY, SEPTEMBER 17 (9.17)
READING: BOOK CLUB & MEDIA
Facilitator: Book Club & Media
RESEARCH (1) Students’ Names: LINDA AVERY / DUSTIN BARCLAY
Reading, Book Club:
PROCESS Chapter and 2: Beall, A.E. (2022). Strategic Market Research: A guide to conducting
research that drives businesses (4 edition). Chicago IL: Anne Beall Research Self
th
Publication.
READING: CHAPTER 2, MARKETING RESEARCH PROCESS & PROPOSALS
Facilitator: Textbook & Questions
(1) Student Name: INFORMAL CLASS DISCUSSION
WRITE-UP
Active learning in Chapter 2, Textbook “Review Questions”, p. 49, Questions 1, 2
action: Chapter 2, Textbook “Discussion Questions”, p. 50, Question 1
DISCUSSION:
interactive Chapter 2, Textbook Marketing Research in Action: p. 47-48, Questions 1, 2, 3
discussion on the
reading
THURSDAY, SEPTEMBER 19 (9.19)
READING: BOOK CLUB & MEDIA
Facilitator: Book Club & Media
(2) Students’ Names: LILLIAN SENSIGNER / RILEY SPENCER
Reading, Book Club:
COMMUNICATE Reading, Book Club:
Chapter 3 and 4: Beall, A.E. (2022). Strategic Market Research: A guide to conducting
FINDINGS research that drives businesses (4 edition). Chicago IL: Anne Beall Research Self
th
Publication.
READING: CHAPTER 13, COMMUNICATING MARKET RESEARCH FINDINGS
Facilitator: Textbook & Questions
(2) Students’ Names: DISCUSSION ALL (WRITE YOUR 3 QUESTIONS)
Chapter 13 Textbook “Review Questions”, p. 404, Questions 1, 2, 6
Chapter 13, Textbook “Discussion Questions”: N/A
DISCUSSION:
Chapter 13, Textbook Marketing Research in Action: p. 401-403, Questions 1, 2, 3, 4
AMW v FALL 2024 TERM I v 09.03.2024 v Page 34 of 86 v
