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FALL TERM 2024 • MARKET RESEARCH • FSH / MKT 3810 SECTION 25
                                                Alison M. Wolfe, MBA, MS, PhD, Professor

                                                            COURSE OUTLINE

                                                                      Version #1, 09.03.2024


                     Week 8            TUESDAY, OCTOBER 22 (10.22)

                      PART 4:          READING:   CHAPTER 9:  QUALITATIVE DATA ANALYSIS
                DATA PREPARATION,      WRITE-UP:   Not applicable
                   ANALYSIS, AND       Chapter 9, Textbook “Review Questions”, p. 264, Question 2, Question 8
                  REPORTING THE        Chapter 9, Textbook “Discussion Questions”, p. 264, Question 1, 2
               RESULTS (Chapters 9 -12)

                QUALITATIVE
               DATA ANALYSIS

                         &
                                       THURSDAY, OCTOBER 24 (10.24)


                                       Field lecture
                  PREPARING
                      DATA             READING:   CHAPTER 10:  PREPARING DATA FOR QUANTITATIVE ANALYSIS
               QUANTITATIVE            WRITE-UP:
                                       Chapter 10, Textbook “Review Questions”, p. 297, Questions 1, 2

                                       Chapter 10, Textbook “Discussion Questions”, p. 297, Question 3
                                       DISCUSSION:
                                       Chapter 10, Textbook “Marketing Research in Action”, p. 293-296, Question 1, 2, 3, 4


                                                                         THIS WEEK:
                                          ”[ Team Project, SITUATION ANALYSIS & LIT REVIEW




























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