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FALL TERM 2024 • MARKET RESEARCH • FSH / MKT 3810 SECTION 25
                                                Alison M. Wolfe, MBA, MS, PhD, Professor

                                                            COURSE OUTLINE

                                                                      Version #1, 09.03.2024


                    Week 9            TUESDAY, OCTOBER 29 (10.29)

                                      Review and discussion and putting into practice:  Chapter 9 – 10
                    Re-review         READING:   CHAPTER 9:  QUALITATIVE DATA ANALYSIS

                 Qualitative and      READING:   CHAPTER 10:  PREPARING DATA FOR QUANTITATIVE ANALYSIS
                 &Quantitative
                     Analysis



                  Active learning in   THURSDAY, OCTOBER 31 (10.31) HALLOWEEN
                  action:
                  interactive
                  discussion on the   CLIENT MEETING AND/OR STUDENT CONSULTING
                  reading             PROJECT SESSION
                  &
                  Experiential
                  Learning
                                      FRIDAY, NOVEMBER 1, ALL SAINTS
































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