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FALL TERM 2024 • MARKET RESEARCH • FSH / MKT 3810 SECTION 25
Alison M. Wolfe, MBA, MS, PhD, Professor
COURSE OUTLINE
Version #1, 09.03.2024
Week 6 TUESDAY, OCTOBER 8 (10.8)
PART 3: READING: BOOK CLUB & MEDIA
GATHERING AND Facilitator: Book Club & Media
COLLECTING (6) Students’ Names: CARTER MATUS / ERIN McKENZIE
ACCURATE DATA Reading, Book Club:
(Chapters 6 - 8) Chapter 11, 12, Summary: Beall, A.E. (2022). Strategic Market Research: A guide to
conducting research that drives businesses (4 edition). Chicago IL: Anne Beall Research Self
th
Publication.
SAMPLING READING: CHAPTER 6, SAMPLING THEORY & METHODS
Facilitator: Textbook & Questions
(6) Students’ Names: LINDA AVERY / XAVIER CARTER
WRITE-UP:
Chapter 6, Textbook “Review Questions”, p. 168, Questions 1, 2, 3
Active learning in Chapter 6, Textbook “Discussion Questions”: N/A
action: DISCUSSION:
interactive Chapter 6, Textbook “Marketing Research in Action”: p. 165-166, Questions 1,2, 3, 4
discussion on the
reading THURSDAY, OCTOBER 10 (10.10)
&
Experiential READING: BOOK CLUB & MEDIA
Learning Facilitator: Book Club & Media
(7) Students’ Names: ALL
Wrap-Up on Book: Beall, A.E. (2022). Strategic Market Research: A guide to conducting
research that drives businesses (4 edition). Chicago IL: Anne Beall Research Self
th
Publication.
READING: CHAPTER 7, MEASUREMENT AND SCALING
MEASUREMENT Facilitator: Textbook & Questions
SCALING (7) Students’ Names: DAVID LEE / RILEY SPENCER
WRITE-UP:
Chapter 7, Textbook “Review Questions”, p. 205, Questions 4, 5, 8
Chapter 7, Textbook “Discussion Questions”: N/A
DISCUSSION:
Chapter 7, Textbook “Marketing Research in Action”, p. 202-203, Questions 1, 2. 3, 4
FRIDAY, OCTOBER 11 YOM KIPPUR BEGINS AT SUNDOWN
THIS WEEK:
[ Team Project, THE ORGANIZATION
[Team Project, BLUEPRINT
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