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FALL TERM I 2024• BRAND MANAGEMENT • FSH MKT 3300 • 555

Alison M. Wolfe MBA, MS, PhD, Professor

TEAM TERM PROJECT

Tips on working in a team.

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Working in a group is an adult process wherein everyone shares responsibilities and rewards. Group work requires
co-equal participation by everyone to create the best results. Carrying someone can limit the results of the group
effort and drag the group down. Essentially, an individual who is willing to be carried is saying to the rest of the
group “I don’t care enough about you to help with this effort, and I am willing to let you do the work that will earn a
grade for me”. Don’t’ let this happen in your group. Take a pro-active approach to both your participation and the
full participation of other members.

A FEW SUGGESTIONS TO HELP YOU WITH YOUR TEAM ACHIEVE THE BEST POSSIBLE RESULTS:

1. Schedule your meetings about a project well in advance in advance of the due date. Pick meeting locations
conducive to studious discussions.

2. Be prepared for your meetings. Develop thought-provoking questions about marketing / selling/product
situation.

3. Facilitate the discussion of ideas from group members. Don’t minimize ideas that are contrary to your own.

4. Don’t be shy about your strengths and weaknesses and how you can best contribute to the group.

5. In all group meetings, stay focused – discourage private conversations.

6. Leave the group meetings with a specific assignment for each member and a plan of action for the entire
group. How each member responsible for their portion.

7. Meet several times and on a consistent basis. Student surveys have shown that about 8-10 meetings are the
minimum for successful research projects.

8. Have the finished first draft completed one week before the paper and presentation is due. Don’t fall into
the trap where each person writes a portion of the project and then all the pieces get stapled together for the
final paper. Critique the draft. Does it make sense? Do you understand it? Can you defend it?

9. After the critique of the first draft, meet to agree on the necessary modifications and create the final draft
and oral presentation.

10. Experience has shown that effective groups are those that are able to: meet regularly; develop and follow a
work plan; divide the work according to each member’s strengths, and as evenly as possible.

«HAVE FUN AND STAY COMMITTED TO THE TEAM PROJECT. «

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