Page 78 - FSH / MKT 3810 Market Research

FALL TERM 2024 • MARKET RESEARCH • FSH / MKT 3810 SECTION 25
Alison M. Wolfe, MBA, MS, PhD, Professor

ARTICLE REVIEWS

 Each student may submit (up to five) current market research articles reviews (e.g., current article April
2024 to present day) using the Article Annotation in Review template.
 Each article is equal to two (2) points.
 Article reviews will be accepted up to the last class session, e.g., finals week. Submit to Canvas®; drop-off
box entitled “Bonus Points”.
 The bonus points will be applied to one of your “Celebrate Your Knowledge (CYKD) assignments”.

ACADEMIC EVENTS: B&E DIVISON PROFESSIONAL SPECIAL EVENTS

 Participate and attend the Elmira College Business & Economics (B&E) Division’s professional special
events (virtual or on-campus) in the Fall 2024 term and earn two (2) bonus points for attending an EC
B&E Division special event. The bonus points will be applied to one of your “Celebrate Your
Knowledge (CYKD) assignments”.

EC2 DEVELOPMENT X THFBS
ELMIRA COLLEGE ENTREPRENEURIAL COMMUNITY (EC2) DEVELOPMENT TEAM X THFBS

 Participate and attend the EC2 Development X THFBS Team meetings in the Fall 2024 term. If the
student participates in five or more hours in the EC2 Development team meetings, earn five (5) bonus
points. The bonus points will be applied to one of your “Celebrate Your Knowledge (CYKD)
assignments”.

PARTICIPATE IN THE 607 SOARING SPRING 2025
SOUTHERN TIER COLLEGIATE STARTUP COMPETITION -- PREPARATION

 Participate in the planning of the 607 Soaring Collegiate Startup Competition. If the student
participates in this event (attend three or more hours planning meetings), earn three (3) bonus points.
The bonus points will be applied to one of your “Celebrate Your Knowledge (CYKD) assignments”.

PARTICIPATE IN THE EC HIGH SCHOOL BUSINESS DAY EVENT

 Participate and attend the EC High School “Business Day” event on Tuesday, October 15, 2024. If the
student participates in this event (attend planning meeting and the morning session), earn five bonus
points. The bonus points will be applied to one of your “Celebrate Your Knowledge (CYKD)
assignments”.

AMW ❖ FALL 2024 TERM I ❖ 09.03.2024 ❖ Page 78 of 86 ❖