Page 83 - FSH / MKT 3810 Market Research

FALL TERM 2024 • MARKET RESEARCH • FSH / MKT 3810 SECTION 25
Alison M. Wolfe, MBA, MS, PhD, Professor

STUDENT INSTRUCTIONS: COMPLETE AND SUBMIT SURVEY FINALS WEEK/LAST CLASS SESSION

Please indicate with an “X” mark with your one response (Strongly Agree, Agree, Undecided, Disagree, or
Strongly Disagree) for each A.M. WOLFE FSH/MKT 3810 COURSE LEARNING OUTCOMES. Thank you.
Note to student: Do not place your name on the survey. Fold and/or seal survey prior collection by a student representative in the class. Thank you.

FSH / MKT3810
COURSE LEARNING OUTCOMES AGREE STRONGLY AGREE UNDECIDED DISAGREE DISAGREE STRONGLY
A.M. WOLFE

1. I can describe how and why marketing research is affected by an
organization’s internal and external environment.
2. I can demonstrate an understanding of the terms, concepts,
principles, and practices from other courses (e.g., statistical methods,
principles of marketing, consumer behavior) used in my course
assignments.
3. I can differentiate the differences between observation, descriptive
and exploratory research.

4. I can discuss the methods of collecting, processing, and analyzing
information to make informed marketing decisions, in particular the
use of both qualitative and quantitative data analysis.
5. I have applied and used technology skills in my classroom
discussions/assignments, term project, e.g., Internet, Excel®,
PowerPoint®, and other software products.
6. I can demonstrate an understanding of making marketing data-
driven decisions for an organization and the effects of social, legal,
ethical, and technological forces on marketing decision making for
an organization.
7. I have applied and used team-building skills in my classroom setting.
8. I can explain three ethical examples on how to increase survey
response rate to your intended target market.
9. I can discuss the research process, explain the various steps, and
discuss the format both the written research report and presentation.
10. I can state the value of conducting exploratory research and
collecting secondary data to properly define a research problem.
11. I can understand the process to plan, conduct, and interpret the
findings from a focus group.
12. I can create a market research survey that includes different scales
and questionnaire techniques.
13. I can recommend a sampling technique for two different situations
and state the reasoning for that type of sampling method.
14. I can conduct statistical analysis on research data and summarize the
findings in a research report.
15. I can demonstrate critical thinking skills to complete a written
research report in APA style.

AMW ❖ FALL 2024 TERM I ❖ 09.03.2024 ❖ Page 83 of 86 ❖