Page 79 - FSH / MKT 3810 Market Research

FALL TERM 2024 • MARKET RESEARCH • FSH / MKT 3810 SECTION 25
Alison M. Wolfe, MBA, MS, PhD, Professor

ARTICLE REVIEW: EXTRA CREDIT TEMPLATE

FRIENDLY REMINDERS
 *Bonus points: Each student may also submit 5 (bonus) market research articles (e.g., current article,
(e.g., current article April 2024 to present day) using this template. Each article is equal to 2-points; five
articles/10-bonus points applied to one of your “CYKD” assignments.
 Remember to attach the article (link) with your written review.
 Upload your “bonus articles” to Canvas®; drop-off box entitled “Bonus Points”.
 Please also keep a copy for your records.
 Submit bullet-point sentence format responses. (Ideally one-page format)
 Re-type or copy/and paste each question.
 Use the template, below.

YOUR NAME FSH / MKT 3810 PAGE #
DATE ASSIGNMENT DESCRIPTION (ARTICLE REVIEW) Qty 1 of # Articles Submitted

I. BRIEFLY STATE THE MAIN IDEA OF THIS ARTICLE.

II. LIST THREE IMPORTANT FACTS THAT THE AUTHOR USES TO SUPPORT THE MAIN IDEA.

III. BRIEFLY EXPLAIN THE MOST INTERESTING ASPECT OF THE ARTICLE.

IV. WHAT INFORMATION OR IDEAS DISCUSSED IN THIS ARTICLE ARE ALSO DISCUSSED IN
YOUR TEXTBOOK? PLEASE LIST THE TEXTBOOK SUBJECT, CHAPTER, AND PAGE
NUMBERS.

V. LIST ANY EXAMPLES OF BIAS OR FAULTY REASONING THAT YOU FOUND IN THE
ARTICLE.

BOOKOOK CLUB

AMW ❖ FALL 2024 TERM I ❖ 09.03.2024 ❖ Page 79 of 86 ❖