Page 82 - FSH / MKT 3810 Market Research

FALL TERM 2024 • MARKET RESEARCH • FSH / MKT 3810 SECTION 25
Alison M. Wolfe, MBA, MS, PhD, Professor

WOLFE’ S DETAILED LIST OF LEARNING OUTCOMES

CORE E.C. A.M. WOLFE A.M. WOLFE
LEARNING BUSINESS AND ECONOMICS COURSE COURSE
AREA DIVISION FSH/MKT3810 FSH/ MKT3810
BUSINESS METHOD OF Course

ADMINISTRATION ASSESSMENT OBJECTIVES NUMBER*
PROGRAM GOALS

Interrelated Course 1. Describe, explain, and apply fundamental Journal #1, 2, 3, 4, 5, 14
Content concepts and relationships underlying Facilitator
Information accounting, economics, finance, CYKD (exam)
management, marketing, and management Term Project
information systems.

Technology 2. Apply information technology and use Facilitator #5
information to support business processes Term Project
and decision-making.
Critical Thinking 3. Identify the theories and practices of Journal #3, 4, 8, 10, 11, 12, 13, 14, 15
business ethics and social responsibility. Facilitator
CYKD (exam)
Term Project
Quantitative 4. Apply quantitative skills to analyze and Journal 13, 14
solve business problems and discover Facilitator
opportunities.
Communication 5. Communicate orally and in writing about Journal #1, 2, 3, 12, 15
business topics. Facilitator
CYKD (exam)
Term Project
Team Skills 6. Function effectively as team members. Term Project #7

Culture Analysis 7. Understand globalization and value cultural Journal #6, 7,
diversity. Facilitator
Term Project
Content Specific 8. Demonstrate proficiencies in discipline Journal #1, 2,3, 4, 8, 9, 10, 11, 12, 13, 15
Information specific areas identified as specializations. Facilitator
CYKD (exam)
Term Project

SURVEY OVERVIEW

The following questions are designed to measure how well this course met the objectives and learning outcomes described in its
syllabus. They are designed to measure the effectiveness of the course itself, rather than your efforts as a student or mine as a
teacher. In particular, we are seeking to understand how well this course fits within the overall program objectives of Elmira
College's Business Administration major and marketing concentration: to give you the skills and knowledge to function within
today's global business environment, understand the role and process of marketing within organizations, and take on marketing
and management responsibilities at an organizational or entrepreneurial level.

AMW ❖ FALL 2024 TERM I ❖ 09.03.2024 ❖ Page 82 of 86 ❖