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Antonio Nogueira or vice versa. She would not thank me

for this deception I knew that not only would she have

found it very difficult to make a decision, but I also knew

that the Brazilian educational system would have

categorically rejected a gringo writer entering their “Sala

da Leitura” - “Reading in the Classroom” national project.

I thought all my troubles were over and we appointed the

Illustrator Odilon Morães an extremely talented and

surreal Illustrator to go ahead with the completed

illustrations. It was then our task to contact the Pelé Empire

to ask for the right to use his name in our title. By return of

post that too was not approved. After all this time and all

the problems to get to this point we now faced the fact

that the company Pelé’ Sports based in Guaracha, near

Santos, São Paulo were adamant that they would not give

us the rights to use his name. They explained that there

were three areas of publishing one in New York one in

Sydney and the other in Rio de Janeiro. End of story.

Or was it?

We wrote again with another explanation; back it came

rejected.

My Editor had a new idea, she was always full of ideas:

Write to Pelé himself, in Portuguese, especially as he was

then the serving chairman for the Brazilian UNESCO: The

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