Page 59 - Que Nem Pelé EN ONLY MasterMarch4th23 (1)_Neat

I briefly explained the journey that we had taken to

get thus far and why we were using his name to

motivate the young boys of Brazil to read and by

return of post he had agreed to give us the rights

to use his name in the title for the state of São Paulo

alone. This was a relief all round allowing us to

prepare our bid for this major World Bank project.

It is an interesting point at this stage to explain the

major differences between two educational

systems: there would have been no way we could

have offered a story targeted to boys alone in the

UK educational curriculum. The equal

opportunities edict was and is very clear regarding

the choice of material. Brazil had not reached this

level of selection at this stage. Something I am very

thankful, although I do understand and support the

UK system.

And now perhaps you can see why the book was

never sold in a bookshop. It was only bought by

Brazil’s Federal Government’s education system

and used in the state of São Paulo. As time went

by, we received orders from other States and in

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