Page 18 - SLGResourceGuideV2
P. 18

The Power of Emotional Connection










          The latest neuropsychologic research has revealed new insights in how people make
          decisions, and the important role that emotions play in both making decisions and
          influencing patients. Physicians overvalue the ability of logic to change someone’s
          mind. New strategies are included in these presentations that relate to the power of
          using emotional connections to help patients. This includes the major role of empathy
          in patient satisfaction and physician effectiveness. One thoughtful presentation delves
          into the power of the placebo effect and how its understanding can help physicians

          move patients forward.






           Logic vs. Emotion in Doctor-Patient Communication

           60 minutes. Review latest concepts of human decision-making as it
           relates to doctor-patient communication.



           Empathy in the Patient Visit

           60 minutes. A more detailed look at empathy from the neuroscience to
           the application.



           Understanding the Power of the Placebo Effect

           45-60 minutes. Review of the placebo effect and how it can be used
           successfully in treating patients.

























































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