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Strategic Overview

from our CEO

There is no doubt that the past 12 months have been challenging
and ones of great change for our sport. We have had to adapt to
a reduction in funding, analyse every area of the organisation,
make some cost savings and implement some difficult decisions
Archery GB CEO
in restructuring the organisation. All of which we believe will Neil Armitage
allow us to deliver our promises set out in our strategic plan.

We are delighted that our perseverance, Our new sport team are working with Finally, it’s vitally important that we
hard work and results over the last year many members of the old operations understand our membership. We know
has given Sport England the confidence committee to develop a new approach to you are all involved in archery, but we
to award our full grant along with the delivering our strategy at an operational don’t know some of the more detailed
reinstatement of UK Sport funding to level, which we know cannot be done information that can help us provide a
the Olympic squad. I would like to thank without the help of our talented better and more tailored approach to the
both for their continued confidence volunteers. Our new Sport Team Strategic services we provide, our communications,
and support. Despite these successes Advisory Group will meet twice a year to tournaments, partnerships and more.
we have accepted that the new funding check and challenge the plans of the Sport With this in mind, we teamed up with a
landscape inevitably means we need Team. research company that has carried out a
to look for ways to improve our own two-part survey to segment and analyse
sustainability in future years. In order to We’ve been really pleased with the our membership data.
reduce our reliance on external funding expressions of interest and offerings
we have written, and are in the process of informed insight by a number of Many of you responded to an
of implementing, a commercial strategy, archery enthusiasts to the SAG, and we online-survey which is fantastic, thank
led by our newly-appointed commercial will continue to explore and expand this you. This has led us to the point where
manager. We are actively exploring model of engagement in between the two we have a much clearer understanding
alternative revenue streams and we are meetings a year. of simple things like how often you shoot We’re here to
already in conversation with many people and what type of bow style you prefer,
and businesses on this journey towards a We cannot shy away from the fact that to more complex issues like shopping
more sustainable financial future. many sports have faced some tough habits. This, coupled with a more standard
questions during the past year, and we data segmentation, has now provided us
A new strategy requires a new approach. have not been immune from that. Building with insight that we will use to improve help more people
We are proud of the changes we are on the strengths noted in the feedback, we a wide variety of aspects of our work.
making, but we are still at the beginning have also taken positive steps in addressing We are committed to making decisions
of our journey. We aim to be a visible the culture of our elite programme and based on credible insight, whether that’s
and vibrant team that adds value to have already taken positive strides in using highly regarded research agencies
those engaged in archery. We have been implementing an 11-point action plan for bespoke and specialist insight, or shoot more arrows
connecting, consulting and collaborating recommended by an independent leading the consultation ourselves as we
with our invaluable volunteers and our report, which sat alongside the annual UK have done for both the coaching and
wider membership on key areas that we Sport Culture Health Check. We’ve also competition review.
know are important to you. We have made maintained our Sport England Green RAG more often
great strides with this approach in areas Rating for Safeguarding and Protection of I hope you enjoy reading our progress
such as coaching and competition, and we Children in Sport, as well as working with update on our strategic plan, and wish
will continue to do so. We know that by the Ann Craft Trust to Safeguard Adults you the very best for 2018. If you have
listening and working with our members in Sport. Our safeguarding team work any suggestions or questions, then
we will be able to offer enjoyment, tirelessly providing advice to clubs and please don’t hesitate to direct them to
progression and achievement within our members, along with processing around suggestions@archerygb.org.
wonderful sport. 1000 DBS checks a year.

04 2017-2018 Archery GB Yearbook www.archerygb.org 2017-2018 Archery GB Yearbook 05