Page 33 - DCICAI SOUVENIR 2018

MESSAGE

Ms Anuradha Kamath

Holistic Wellness Consultant

Since the new age is all about asking questions and deriving conclusions through contemplation,
let’s discuss some relevant ones. The topic ‘Sustainability & Growth in the Digital Era’ brings forth
three important terms – Sustainability, Growth & Digital Era. What is sustainability? Sustainability
is maintaining a constant pace What is growth? Growth is constant movement with an expectation
of improvement. What is digital era? Digital Era is referred to as the Information Age. What then is
the meaning of ‘Sustainability & Growth in the Digital Era’? Trying to maintain a constant pace of
movement and steady improvement in a task with the help of information.

If we would try to correlate the mechanism behind the process, one arrives at the following, One
attempts to sustain only that which grows. Growth happens when one readily embraces change.
Change, can be embraced only by those who have fearless thoughts. And fearless thoughts are a
product of a positive and healthy mind. ‘The Flip’ is a journey of learning the art of flipping one’s mind
from the grips of fear and doubt and moving towards growing and sustainable positive outcomes.

In this process where does information fit in? Information is the catalyst that entices change and
growth. While information can bring in a sense of excitement when one sees possibility of growth, it
also brings in feelings of insecurity and instability leading to doubt when one realizes the challenges
en route. Doubt leads to fear of moving forward, there by stunting growth.

What causes success and failure? It is very clear from the above that the interpretation of the
information leads to success or failure. And who exactly interprets this information? It is the
most sophisticated gadget within the human body - The mind. And where does the mind base its
interpretation? The base is one’s thoughts which we call experience. What is experience? It is
accumulated possibilities in life, that one has personally gone through or seen others endure. What
is the strength and weakness of basing decisions through experience? The strength of experience is
that it gives us caution and predictability. The weakness is that experience does not view a possibility
with a fresh and neutral perspective.

So what would be the right way to grow and sustain growth? For anything to grow, it must have an
edge over the others (USP). And what is USP? It is having a fresh point of view that has never been
explored before.

We could say, go full throttle in exploring a new idea without basing it on past experience. You may
uncover facts that you thought never existed. Once the exploration is complete, base the strategy of
growth on a balance of experience and extemporaneity. Experience = Cautious through Predictability
Extemporaneity = Dauntless through Uncertainty My hearty compliments to the Chairperson of Doha
ICAI, CA Rupalakshmi Setty and her team for creating a platform that shares diverse views on this
topic, which I am sure, will gear many to success and sustainable growth.

33 | DCICAI - 5th INTERNATIONAL CONFERENCE