Page 73 - DCICAI SOUVENIR 2018
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CPE
TECHNICAL HOURS
SESSIONS
MANAGING AT CHALLENGING TIMES
Date: July 01, 2018
Place: The Westin Doha Hotel & SPA
Speaker:- Mr.Jaafar Ali Jaffar Al Sarraf General Manager Gulf Exchange Company
The professional seminar on Managing at Challenging Times was conducted at The Westin.
The speaker Mr Jaafar Ali Jaffar Al Sarraf, commenced his presentation by explaining how successful
people have turned the challenges into opportunities.
In a very interactive presentation and with real life examples he explained to the audience how
business challenges could be met through Market Penetration, Product Development, Market
Development and Diversification Strategy. He emphasized that the People and the Customers are
the two important aspect and will always be the biggest competitive edge for any enterprise.
73 | DCICAI - 5th INTERNATIONAL CONFERENCE
