Page 15 - January2016Spectrum
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ADVERTORIAL

MARKETING YOUR HOME


If you are using the services of a REALTOR®, markeing your home should be a priority for them and it is their responsibility to get this right.
Markeing your home involves organizing open houses and efecive use of on-line and print opions. There are advantages to working with a
REALTOR® who is passionate and knowledgeable about the community where your home is located.
This is one of the greatest advantages of using a REALTOR® maximizing exposure of your home to the marketplace.

THE OFFER AND NEGOTIATION PROCESS completion of certain formalities. You will appreciate having a
Negotiations REALTOR® and a lawyer working with you to make certain all the
Often for someone selling their home, the reality of actually letting their details are eficiently dealt with.
house go doesn’t fully set in until the negotiations start. Letting go of all You can do your part by making sure to let your lawyer know as soon as
those memories can be dificult. you’ve signed any agreement. Your lawyer will handle the paperwork
It is crucial that emotions be kept in check at the negotiating table. If you required regarding any discharge penalty you may need to pay.
receive low offers, don’t take them personally or react to them negatively Be pro-active and take care of any of the conditions within the agreement
- try to establish the reason behind it instead. that require you to take any action in a timely manner. Your REALTOR®
If you use the Comparative Market Analysis (CMA) to arrive at your will assist and guide you through this process.
selling price, you can also use it as a tool to show prospective buyers It is your responsibility to arrange change of address notiications, cancel
your reasoning behind your asking price. If you know that or transfer your homeowner insurance, schedule movers ahead of time,
a buyer really likes your house or is in a hurry to buy and disconnect or transfer all utilities.
your house, you can use this to your advantage.
It is of utmost importance that you keep your ego out of CLOSING DAY
the picture. Always remember that your aim is selling Your lawyer is responsible for receiving and distributing
your home - not to beat someone at the negotiation table. funds received through the sale - this includes paying your
Your REALTOR® will be the best person to provide the mortgage, REALTOR®, legal fees, government agencies
objective voice for you throughout the process. etc. You are required to leave the premises once the title
When you are dealing with initial offers, remember, they of the home has passed to the buyer, as at that moment it
do not have to be accepted immediately. Take time to ceases to be your home.
look at it carefully and discuss the possible options with
your REALTOR®. COMMON EXPENSES
Selling your home will mean you will incur some ex-
Accepting Offers penses, including:
When you receive an offer you have four basic options; PAUL T. CODY* Legal fees: A lawyer/notary will ensure that everything
you can accept the offer as is, make a counter offer, reject Team Leader Cody Team goes according to plan and will ensure that you receive the
the offer or simply ignore it. funds before the deed is released to the buyer. They will also handle pay-
Your REALTOR® will help you to take your personal situation and ment of the real estate commission and any outstanding mortgage.
market conditions into consideration and offer you their professional Mortgage discharge fee: Most banks charge a nominal fee to complete
advice on how best to respond to any offer. The inal choice, of course, your mortgage discharge documentation and to register the title on the
will always be yours. mortgage.
Your REALTOR® will look closely at any clauses and contingencies that Mortgage discharge pre-payment: Although most Canadian mortgages
may come with each offer. Often the offer is subject to completion of a can be paid off ahead of time, sellers are often required to a pay a penalty
home inspection, pending mortgage approval or the sale of the buyer’s of either the interest rate differential and/or three months interest. Always
home. check with your mortgage lender for clariication of all fees.
Your REALTOR® will assist and advise you with all of the options When an excess has been paid in advance the buyer can compensate the
available as you move through the negotiation process so that you get seller for the same, and your lawyer will adjust fees that have already
it right because, once you’ve signed the ‘agreement of purchase and been paid.
sale’ you are bound by law to adhere to all the terms and conditions laid
therein.
CLOSING THE SALE
A house is not truly sold until the closing takes place, which requires the RE/MAX Real Estate Centre Inc. Brokerage
766 Hespeler Road, Cambridge
Direct : 519-654-0588
Ofice: 519.623.6200
www.codyteam.com
*Representaive
www.cambridgechamber.com Winter 2016 15
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