Page 21 - January2016Spectrum
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MARKETING EXPERT
In 1985, Marty and Doc Brown travelled to October 21, 2015, in the movie Back to the Future where they found
some interesting technology, and they almost got it right. Nike shoes that could tie up on their own, big screen TV,
video glasses, however the mark was missed on the smartphone and tablets of the future. Now let’s hop in the
Delorean and head into 2016 with what I predict we will see more of in business and tech.
The Future of Tech 2016
In 2015, we've seen a lot of new innovative products when it comes to We can expect to see in the next five years virtual reality grow in
technology and business. The iPhone 6 was launched, and Samsung popularity. This is where customers will be able to get a true experience
launched the Note 5, Edge, S6 and we also saw Microsoft Windows without actually doing it in person. I foresee virtual goggles (no matter
come back with their mobile phones, as well as a roll out their new what the supplier is providing) giving the customer ability to try on clothes,
operating system Windows 10. Social media continues to hold steady with test drive a vehicle, or experience that vacation that they want to consider.
the popular platforms; Facebook, Twitter and YouTube remain strong Wearing goggles would allow customers to take a five minute tour of a
along with some new and upgrades in the market, such as Snapchat and hotel resort, giving them a taste of what to expect when they arrive. This
Facebook Messenger as a way for people to communicate with each other could be the difference between why you would choose one product
and also, make payments. Even for those that are not that famous such as or experience over another. Think of your business allowing anyone,
Pinterest, which now allows for businesses to have their products showing anywhere, to virtually sample the product or service before buying.
and to have the product purchased easily online.
The latest 2016 vehicles have all got some new upgrades and in the
Rolling out in 2015, and what we can expect to see more of in 2016 will coming two to five years, we can expect to see more self-driving cars, or
be mobile payment systems. Apple is already rolling out their Apple Pay touchless systems such as BMW’s 740 which allows you to turn up the
system and Samsung will be rolling out Samsung Pay. There will be the volume by just spinning your finger. Cars with either Apple, Android or
major players such as MasterCard trying to get a little percentage of every even Blackberry operating systems that can run other operating systems.
order that goes through a merchant. Our smart gear, watches, bracelets will Blackberry launched a new phone, surprising even to me, where it allows
be the portal of how to pay as well. Android to run as the operating system.
Facebook is now working harder to get more of your business online with Wearables; I upgraded my Samsung Watch this year and it does come with
better business pages for customers. I'm still concerned about Facebook some bells and whistles. However, the key thing that we can see more of
and giving them too much control over a social media that allows in comparison to the Apple Watch is the health benefits. It was announced
Facebook to decide when to change its rules at any given day. It will be that Samsung just applied for the patent for the blood testing smart watch.
interesting to see their continued growth as they roll out their new not-for- This smart gear will check your blood sugars and monitor your health at all
profit page platform that includes accepting donations on a charity's behalf. times. Con't on page 22
www.cambridgechamber.com Winter 2016 21
In 1985, Marty and Doc Brown travelled to October 21, 2015, in the movie Back to the Future where they found
some interesting technology, and they almost got it right. Nike shoes that could tie up on their own, big screen TV,
video glasses, however the mark was missed on the smartphone and tablets of the future. Now let’s hop in the
Delorean and head into 2016 with what I predict we will see more of in business and tech.
The Future of Tech 2016
In 2015, we've seen a lot of new innovative products when it comes to We can expect to see in the next five years virtual reality grow in
technology and business. The iPhone 6 was launched, and Samsung popularity. This is where customers will be able to get a true experience
launched the Note 5, Edge, S6 and we also saw Microsoft Windows without actually doing it in person. I foresee virtual goggles (no matter
come back with their mobile phones, as well as a roll out their new what the supplier is providing) giving the customer ability to try on clothes,
operating system Windows 10. Social media continues to hold steady with test drive a vehicle, or experience that vacation that they want to consider.
the popular platforms; Facebook, Twitter and YouTube remain strong Wearing goggles would allow customers to take a five minute tour of a
along with some new and upgrades in the market, such as Snapchat and hotel resort, giving them a taste of what to expect when they arrive. This
Facebook Messenger as a way for people to communicate with each other could be the difference between why you would choose one product
and also, make payments. Even for those that are not that famous such as or experience over another. Think of your business allowing anyone,
Pinterest, which now allows for businesses to have their products showing anywhere, to virtually sample the product or service before buying.
and to have the product purchased easily online.
The latest 2016 vehicles have all got some new upgrades and in the
Rolling out in 2015, and what we can expect to see more of in 2016 will coming two to five years, we can expect to see more self-driving cars, or
be mobile payment systems. Apple is already rolling out their Apple Pay touchless systems such as BMW’s 740 which allows you to turn up the
system and Samsung will be rolling out Samsung Pay. There will be the volume by just spinning your finger. Cars with either Apple, Android or
major players such as MasterCard trying to get a little percentage of every even Blackberry operating systems that can run other operating systems.
order that goes through a merchant. Our smart gear, watches, bracelets will Blackberry launched a new phone, surprising even to me, where it allows
be the portal of how to pay as well. Android to run as the operating system.
Facebook is now working harder to get more of your business online with Wearables; I upgraded my Samsung Watch this year and it does come with
better business pages for customers. I'm still concerned about Facebook some bells and whistles. However, the key thing that we can see more of
and giving them too much control over a social media that allows in comparison to the Apple Watch is the health benefits. It was announced
Facebook to decide when to change its rules at any given day. It will be that Samsung just applied for the patent for the blood testing smart watch.
interesting to see their continued growth as they roll out their new not-for- This smart gear will check your blood sugars and monitor your health at all
profit page platform that includes accepting donations on a charity's behalf. times. Con't on page 22
www.cambridgechamber.com Winter 2016 21
