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Marketing Expert

 WeCareCMH  It’s time to Start






 CaringBUSINESS  Online Training
































 We are seeking 100 Caring Businesses who    As of January 2018, minimum wage will leap 19% and with  without saying. However, I've been in business 15+ years now
 are each inspired to contribute a minimum of   it, the expectations of small business and entrepreneurs to  and I have a lot of experience when it comes to hiring an
 $50,000 to the WeCareCMH Campaign.   ensure that every employee brought on board will be trained  individual as well as getting them on-boarded swiftly and
       and capable of representing their organization, to their  efficiently so I can start providing value per dollar spent.
       customers, in the quickest manner possible.
                                                               I’ve  taken  the  time  to  put  together  this  article  because  I
 This amount can be gifted over several years.    As a Caring Business you will showcase to your    I  discussed  some  of  the ways  businesses  can utilize  believe it will assist small businesses to prepare a plan to
 In return, your business will be distinctly identified   employees, clients and shareholders that you    technological developments in their office to become  keep on track of their employees and getting them working
 as a leader in our community to all who visit    believe in offering them better access to healthcare.  more efficient as an example in past issues of Spectrum, I  to hit the profits from that human capital investment.
 Cambridge Memorial Hospital.
 Once our new facilities open, you will be treated at   defined how my agency has gone paperless since 2015. We've
 Our intention is to work with all Caring Businesses    the most medically advanced hospital in Waterloo   integrated cloud-based systems, mobile devices and a work-  One of the first suggestions I have is to get yourself a screen
 to create an environment that will encourage    Region. You will experience shorter wait times due to   at-home policy that makes it convenient and easy for anyone  recording software and a pretty decent smartphone with a
 other businesses in our Region to become leaders   an increased number of beds and a larger Emergency   in the company to operate.  camera. A great excuse to get the new Note 8 or iPhone X.
 in making community healthcare a priority.  department. You will benefit from shorter stays and
 fewer return visits because of our improved ability           The reason you want these systems is to create training and
 Successful business is driven by passion, vision and   to control the spread of infection. You will also notice   My small business, similar to yours, struggles with how to  reference videos you can use multiple times over. We live
 reputation. Our Caring Businesses will lead the way    the addition of new medical staff who have been    get staff up and running quickly, to start making profits for  in a busy, time crunch corporate world and one of easiest,
 in their respective industries by embracing their    attracted to CMH to train and practice at our brand   the bottom line. The biggest challenge, of course, is that  quickest and most efficient ways to help Millennials learn
 social responsibility with a gift to support our health-  new facility, using the latest technology.
 care transformation.  you have to pay for that training time. Training doesn't just  is through video. Although some people do appreciate the
 Our Lower Atrium recognition wall will allow us to    happen, as our policies and procedures are unique as with  reading of documents, there are less and less people who
 celebrate your vision for a healthier community, and   your business. As much as we might think, serving a cup  have the time or attention to absorb and retain 50 plus pages
 share this message with all who visit us.  of coffee is the same as flipping a burger, this is never the  of information. With video references, they have the ability to
       case. It takes time to understand what to do with specific  retain by example. Similar to when your 4 year old is given an
       computer software, hardware, how to manage processes  iPad, after watching you several times, they just figure it out.
       and daily tasks of assisting the customer. This is especially  They don't open the manual start reading the instructions
       important when a problem or concern arises.  It could be a  and go step by step into how to make it work. Which in my
       return of a product, or a complaint about the service they’ve  opinion is the reason why a lot of older generations have
       received.  I am not a qualified HR representative - that goes  taken longer to understand and even, still to this day haven't

 26  www.cambridgechamber.com  www.cambridgechamber.com                                                            27
 Winter 2018                                                                                                  Winter 2018
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