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Marketing Expert
CaringBUSINESS
We are seeking 100 Caring Businesses who
are each inspired to contribute a minimum of
$50,000 to the WeCareCMH Campaign.
This amount can be gifted over several years.
In return, your business will be distinctly identified
as a leader in our community to all who visit
Cambridge Memorial Hospital.
Our intention is to work with all Caring Businesses
to create an environment that will encourage
other businesses in our Region to become leaders
in making community healthcare a priority.
Successful business is driven by passion, vision and
reputation. Our Caring Businesses will lead the way
in their respective industries by embracing their
social responsibility with a gift to support our health- new facility, using the latest technology.
care transformation.
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Winter 2018
WeCareCMH
As a Caring Business you will showcase to your
employees, clients and shareholders that you
believe in offering them better access to healthcare.
Once our new facilities open, you will be treated at
the most medically advanced hospital in Waterloo
Region. You will experience shorter wait times due to
an increased number of beds and a larger Emergency
department. You will benefit from shorter stays and
fewer return visits because of our improved ability
to control the spread of infection. You will also notice
the addition of new medical staff who have been
attracted to CMH to train and practice at our brand
Our Lower Atrium recognition wall will allow us to
celebrate your vision for a healthier community, and
share this message with all who visit us.
www.cambridgechamber.com
It’s time to Start
Online Training
As of January 2018, minimum wage will leap 19% and with without saying. However, I've been in business 15+ years now
it, the expectations of small business and entrepreneurs to and I have a lot of experience when it comes to hiring an
ensure that every employee brought on board will be trained individual as well as getting them on-boarded swiftly and
and capable of representing their organization, to their efficiently so I can start providing value per dollar spent.
customers, in the quickest manner possible.
I’ve taken the time to put together this article because I
I discussed some of the ways businesses can utilize believe it will assist small businesses to prepare a plan to
technological developments in their office to become keep on track of their employees and getting them working
more efficient as an example in past issues of Spectrum, I to hit the profits from that human capital investment.
defined how my agency has gone paperless since 2015. We've
integrated cloud-based systems, mobile devices and a work- One of the first suggestions I have is to get yourself a screen
at-home policy that makes it convenient and easy for anyone recording software and a pretty decent smartphone with a
in the company to operate. camera. A great excuse to get the new Note 8 or iPhone X.
The reason you want these systems is to create training and
My small business, similar to yours, struggles with how to reference videos you can use multiple times over. We live
get staff up and running quickly, to start making profits for in a busy, time crunch corporate world and one of easiest,
the bottom line. The biggest challenge, of course, is that quickest and most efficient ways to help Millennials learn
you have to pay for that training time. Training doesn't just is through video. Although some people do appreciate the
happen, as our policies and procedures are unique as with reading of documents, there are less and less people who
your business. As much as we might think, serving a cup have the time or attention to absorb and retain 50 plus pages
of coffee is the same as flipping a burger, this is never the of information. With video references, they have the ability to
case. It takes time to understand what to do with specific retain by example. Similar to when your 4 year old is given an
computer software, hardware, how to manage processes iPad, after watching you several times, they just figure it out.
and daily tasks of assisting the customer. This is especially They don't open the manual start reading the instructions
important when a problem or concern arises. It could be a and go step by step into how to make it work. Which in my
return of a product, or a complaint about the service they’ve opinion is the reason why a lot of older generations have
received. I am not a qualified HR representative - that goes taken longer to understand and even, still to this day haven't
www.cambridgechamber.com 27
Winter 2018