Page 280 - Hypnotic Writing - How to Seduce and Persuade Customers with Only Your Words

Index
Ending, cutting copy’s, 128 Engagement, persuasion and,
217
Enthusiasm, exhibiting in
writing, 126
Erickson, Milton, 2–3, 112–114,
141
Events, visualizing, 115 Excitement, in writing, 116,
208
Facts, importance of researching and including, 109–111, 207–209
Faulkner, William, 133 Flesch, Rudolf, 220 Forbidden Keys to Persuasion,
The (Warren), 162–163 Fortune at the Bottom of the
Pyramid, The (Prahalad),
8–9
Franklin, Benjamin, 111 Free offer, making, 180
Gafner, George, 16
Gallwey, W. Timothy, 84, 87, 88,
90
Garfinkel, David, 206 Garn, Roy, 122
Glasser, Selma, 106 Glocheux, Dominique, 221 Goals:
persuasive writing and, 121–122
setting of, 87–88 Godefroy, Christian, 221
Goode, Kenneth, 82 Grammar, free help with,
130–131 Graphics, 215, 216
Guarantee, offering, 185
Hatch, Denison, 220 Headline writing, 177–188,
208
Healing Back Pain (Sarno), 4 Hemingway, Ernest, 127 Hogan, Kevin, 66, 203, 220 Honek, Walter, 82
Howard, Vernon, 63
“How One Hypnotic Story
Brought 15 Automatons to My Door” (Vitale), 141–143
“How to” headline, 181
How to Think Like Joe Vitale
(online program), 221
How to Write a Good Advertisement (Schwab), 220
How to Write Letters that Sell
(Godefroy and Glocheux),
221
Humor, in headline, 186 Hypnosis, 1–3, 58–59 Hypnotherapy (Elman), 26 Hypnotic Brain, The (Brown),
4
Hypnotic dialogue process,
144–147
Hypnotic Language (Burton),
13
255