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18 THE FUNDAMENTALS

Public Relations

brand management
budget management
collateral development
community relations
concept development
corporate sponsorships attainment
grassroots campaigning
internal and external communication
logistic management
media liaison
media placement
press release development
special events coordination
strategic communications plan
tradeshow implementation
vendor selection

Purchasing and Logistics

accredited purchasing practitioner (APP)
bid review
capital acquisitions
certified purchasing manager (CPM)
commodities purchasing
component analysis
contract change order
contract negotiations
cradle-to-grave procurement
fleet cost reduction
identification of high-margin opportunities
just-in-time purchasing
logistics management
monitoring departmental expenditures
multisite operations
order expediting
order and requisitions placement
procurement

American Management Association
www.amanet.org