Page 41 - 201KNO~1
P. 41
16 THE FUNDAMENTALS
technical manual creation
union negotiations
warehouse operations processes
Marketing
B2B marketing strategy development
B2C marketing strategy development
brand building and development
competitive market positioning
competitive product positioning
copywriting and taglines
creative direction and leadership
customer and marketing dynamics
direct and channel marketing
competitive market analysis
e-commerce strategy and development
event planning and execution
interactive media
marketing campaign launch
marketing collateral development
online branding strategy
product naming
public relations and advertising
trade show execution
Office Administration
access database management
administrative processes
appointment scheduling
back-end operations
confidential correspondence
data entry functions
executive liaison
file/records management
front-end operations
lean administrative processes
management support
American Management Association
www.amanet.org
