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A STUDY ABOUT THE EFFECTIVENESS OF MOTION GRAPHICS AS A
TECHNIQUE IN PROMOTING THE INSTITUTIONAL OUTREACH PROGRAM OF
SOUTHVILLE INTERNATIONAL SCHOOL AND COLLEGES

John Michael G. Manansala
Faculty, College of Communications and Multimedia Arts
Southville International School and Colleges
Las Pinas, Philippines

ABSTRACT

This research determined the effectiveness of motion graphics as a technique in making a
promotional tool for the Institutional Outreach Program of Southville International School and
Colleges. It also answered how the stakeholders understood and responded to the message of the
video in terms of -- delivery of the message, creating recall, appeal to emotions, and attracting
attention. The researcher found that different groups of people have different preferences as to
the pace of the video. The message of the video is more easily remembered when it is constantly
repeated by a host who speaks in a clear and understandable manner. Too much information and
motion graphics distract the viewers. In an informative video, cheerful-sounding and energetic
music appeals more to viewers. Pictures which show actual outreach events have more emotional
appeal than just vectored graphics. The graphics, colors and music initially catch the attention of
the viewers. A strong opening or introduction of the video captures their attention and should be
followed throughout the video. The researcher concluded that motion graphics are very effective
in attracting the attention of the viewers. The effectiveness of the delivery of the message relies
heavily on the script, the narrator or host, and the supporting elements such as the motion
graphics, music, typography, and colors. Repeated showing of the video is needed to achieve a
successful information recall. Motion graphics must be used carefully; while they are effective in
attracting attention, they can also cause distractions.