Page 21 - Strategic Plan 24-29 (Internal)

THE FUTURE/STRATEGIC PRIORITIES

BRAND

To build on our previous branding development we will:

• Ensure that everyone is clear on our values and key messages and clearly
communicates these at every opportunity.

• Refine and improve our brand presence with our target audiences.

• Strengthen our story-telling, engagement and impact promotion.

• Be consistent in our personality and voice.

Required Action: include branding aims within the new Marketing Plan.

Further Thoughts: do we have the expertise/capacity internally?