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Interview with

                                              Hagop Avakian





                                              As a carpet is a long-term invest-
                                              ment, it is important to make the
                                              right choice. It is therefore impor-
                                              tant to remember that there are four
                                              factors that should be taken into
                                              consideration when you choose a
                                              carpet.

                                              First of all, the quality of the wool is
                                              the first one to consider. Next, come
                                              the quality of the knots. Thirdly, it is
                                              the work and harmony of colors and
           You have surely heard the name     finally the pattern, if one of these is
           Avakian somewhere. The Avakians    missing, the carpet is worthless.
           have been in the carpet business for
           more than four generations, and    Q: What kind of advice would
           they have specialized in Oriental   you like to give a newcomer in
           hand knotted carpets.              town who would like to deco-
                                              rate his/her house?
           We have had the pleasure of mee-
           ting Mr. Hagop Avakian, a well-    When we receive clients in our shop,
           known expert in his shop in rue des   we try to determine the taste by   Q: Do you really think that a
           Alpes the other day.               showing him/her different kinds of   carpet is necessary in a home?
                                              carpets. We also offer to visit the po-
                                              tential client at his/her home with   Yes, it's a good question. You can
                                              a selection of carpets to make sure   spend hundred of thousand francs
                                              that the carpet will fit with the exis-  to furnish your house or flat. Howe-
                                              ting furniture.                    ver, if you do not put carpets, the
                                                                                 house/flat seems empty. However,
                                                                                 if you only put carpets and no furni-
                                                                                 ture, the house is <<furnished>>.

                                                                                 Mr. Avakian will receive you with
                                                                                 a smile in his shop in rue des Alpes.
                                                                                 More importantly, he will assist
                                                                                 you with a wealth of experience
                                                                                 and long tradition to buy the carpet
                                                                                 of your dreams, and to make sure
                                                                                 you make a choice you will never
                                                                                 regret in addition to an invest-
                                                                                 ment that will only increase in ta-
                                                                                 lue over time. As he nicely puts it:
                                                                                 <My dearest wish is to have happy
                                                                                 clients>>.
           Q: Mr. Avakian how do you
           chose your carpets?

           As you know, I have a long experience                                   Avakian
           and tradition in carpet business, so                                    18, rue des Alpes
           I travel everywhere to find the best   We have a huge choice for every   1201 Geneva
           one. When I chose a carpet, I always   purse. Our aim is to make the custo-
           look at it as if I am buying it for my-  mer pleased and that they are satis-  Tel.: 022 731 61 77
           self; my own home to pass it on to   fied in their house.
           my children and future generations.
                                                                                                Economy   2 5J
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