Page 11 - CCPHP Brand Book
P. 11

CASTLE CONNOLLY
                                                                                                    PRIVATE HEALTH PARTNERS

                                                                                                    TERMINOLOGY CONTINUED                                                                                                                                             PAGE  1 1











                                                                                                                        Incorrect term                                             Suggested revision                                                 Explanation



                                                                                                                                                                 •   Connectivity/ navigation to more than 60,000  Top

                                                                                                  Network                                                            Doctors                                                   Avoid using terms  commonly associated with insurers.

                                                                                                                                                                 •   Roster



                                                                                                                                                                 •   CCPHP provides supplemental amenities in                  Cannot imply that CCPHP provides clinical or medical

                                                                                                  Medical Services provided through CCPHP                            addition to the medical services provided by partner  services. The physicians are doing that in their separate

                                                                                                                                                                     concierge physicians.                                     capacities.
       Terminology
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