Page 9 - CCPHP Brand Book

CASTLE CONNOLLY
PRIVATE HEALTH PARTNERS

EDITORIAL STYLE CONTINUED PAGE 09

Paragraphs: Paragraphs should be separated by a “ Return” but should not be indented.

Percentages: When expressing percentages, always use numerals and the percentage sign. Do not spell out percentages.

Time: Always use a. m. and p. m. for indicating time. Use Eastern Standard Time ( EST ) when observing standard time ( winter), and Eastern Daylight Time ( EDT ) when

observing daylight

Acronyms : Always write out the full name and the acronym in the first use The acronym may then be used in subsequent mentions.

● CCML: Castle Connolly Medical Ltd.
Editorial ● CCPHP: Castle Connolly Private Health Partners CCTD: Castle Connolly Top Doctors

●
Do not use the CCTD acronym in external communications, always write out the full name.

● SENS: Sleep, Exercise, Nutrition, and Stress Management, i f possible, spell out four pillars ( in f irst mention)

Style Address format: Spell out Street, Floor, etc

Castle Connolly Private Health Partners 530

Seventh Avenue, Suite 2401

New York, NY 10018

Phone number format: Use a 9-digit number in the following format: ( 212 ) 367 -1950

CCPHP-specific Capitalization:

● Health Coaching ( when in reference to the CCPHP Health Coaching Program, ie CCPHP Health coach or CCPHP Health coaching program)

● Member Advisor or Membership Advisor

● Member

Lowercase

● URLS

● Email addresses