Page 17 - CCPHP Brand Book
P. 17
CASTLE CONNOLLY
PRIVATE HEALTH PARTNERS
PHYSICIAN BRANDING PAGE 1 7
YOUR PRACTICE. YOUR PATIENTS. YOUR WAY.
BRAND PLATFORM
BRAND PROMISE
CCPHP is the only concierge model that provides the flexibility and independence to
retain control of your business, combined with a premier product with personalized
support, that enhances the quality of life for physicians and patients.
PREMIER QUALITY
PRODUCT OF LIFE INDEPENDENCE
The addition of Independence to our pillars of Premier Product and Quality of Life, provides us with a Point of Differentiation:
•It is unassailable and not replicable
•This provides us with a unique, more holistic offering
•This is true and defensible — this is who we are
PREMIER QUALITY
CCPHP PRODUCT OF LIFE INDEPENDENCE
PREMIER QUALITY
Competition PRODUCT OF LIFE
