Page 3 - Fab Book
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Introduction
Introduction
H H umans are wired to The ‘right’ music elevates our
respond to music. Be it
senses, becoming a positive influ-
listening to the radio
while driving, pacing ence in our interaction with our
surroundings, be it at home,
the workout to one’s favorite outdoors, or at a retail outlet.
tracks, or enjoying the back- Here’s a look at how music in
ground music at a store while retail outlets affects consumer
shopping, music forms an intrin- experience, and, as a result, their
sic part of our day-to-day lives. shopping behavior.
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