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A Compelling Voice Ambassador
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W ith the growing competition in the retail sector, more so with e-commerce
coming up as a strong contender, the quality of the shopping experience has
become a key differentiator for physical stores. Brands are exploring
different and more innovative ways to offer an enriching shopping
experience to customers.
Sensory marketing is gaining a foothold as a preferred marketing strategy to stimulate
consumers’ senses and provide a unique consumer experience. Since background music
is an important element of sensory marketing, it is increasingly being used to enhance
the retail experience.
Just as the props, product displays, layout, etc., make up the visual element of a store,
similarly, music becomes the sound of the brand, its voice ambassador, and can help in
strengthening the connect between consumer, product, and the brand.
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