Page 5 - Fab Book

A Powerful Marketing & Engagement Tool

D D id you know carefully curated music could help increase sales in retail outlets by

as much as 9%? Studies show that in-store music is one of the most powerful
marketing and engagement tools to create immersive consumer experiences.
The ‘right’ kind of music has the potential to lift the customers’ mood, build
brand image, and increase sales opportunities and revenue.
A fun way for retailers to increase footfall, skillfully curated tracks mood mapped to
the brand's image, customer profile, and time of the day, help in enhancing store
ambienceand have a positive influence on the customers’ purchasing decision.
So, the next time you go to a store, observe what kind of music is being played, and how
it affects your mood.

Nearly 40% of people stay longer in outlets
40 % that have background music

Over 31% return to an outlet that plays
31 % soothing music & has a relaxing environment

21% recommend an outlet that has an
21 % enhanced store ambience

* Source : American Marketing Association

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