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Background Music
Market Set to
Expand Globally
R R esearch shows that in-store latest market research by
Furthermore, based on the
music offers remarkable
benefits to the retail indus-
in the advanced music streaming
try, and increasingly Technavio, the exponential growth
commercial establishments are segment has revamped the way
harnessing the power of music to music can be used by commercial
retain existing and attract new establishments to fine-tune and
customers. sharpen their on-premise audio
According to a report by Tech- strategy.
navio, the global background music So, music, the language of
market is likely to expand by USD mankind, is emerging as a key
82.22 million by 2024. Also, the local element in enhancing consumer
Indian market is expected to attract retail experience. Are you a part of
more and more interest in the future. the change yet? If not, time to hop on!
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