Page 91 - ION Indie Magazine SeptOct 2024
P. 91

JC: We have had our discussions -- or I could say ‘battles’ internally. We kind of flip-flopped. We
          have a couple of members that want to release just singles to get music out there faster, and then
          there’s some of us that kind of hold the album concept post-hard. I think in the future you're going
          to see a little bit of compromise where we probably will put up some singles. The thing that is
          difficult for us is that, for us to promote individual singles, it's really difficult. Whereas if you put an
          album out, we can promote the album, and then there's a bunch of songs that radio stations can
          pick from and choose to play. When we interact with radio stations, we send the whole album of
          EP out, and then the radio stations gravitate to the songs that they like. I do make suggestions
          on which songs I believe are a fit for radio and they can listen or choose to pick other songs, but
          it's much easier from a marketing standpoint for an indie band like us to put a campaign together
          for an album rather than develop individual campaigns. If I had to do twelve campaigns a year for
          twelve singles, it would be very time-consuming, and we don't have the staff to do that really. So,
          that's why in our case, albums and EPs just seem to work better from a logistical standpoint.

           TB: You have the EP and the album that both came out in 2023. As we start heading into
          2025, what can the fans of Sonic X look forward to?




















































                                                                                    Photo credit: Ken Malandrino
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