Page 55 - FBL AR 2019-20

Corporate Statutory FinanCial
overview StatementS StatementS

Supply Chain Management
Procurement: As part of our backward volumes, strengthening the role of Another significant achievement was the
integration strategy, our long-term supply procurement in corporate strategy. transfer of all licenses and permissions
contract with partners provided direct Logistics: In our endeavour for related to export/import to the
access to an assured supply of wool grease an agile supply chain, we aim to amalgamated entity following the merger,
approved by international regulatory maintain traceability, transparency which was successfully completed without
authorities. In the last few years, business and transportability of dispatches. operational disruption.
has grown manifold in terms of volumes. Fermenta collaborated with a one-of-
The Company sourced all its required its-kind strategic partner for its logistics
materials in a timely way in growing
requirements in the German subsidiary.

Marketing

Increasing visibility of Brand
Fermenta
Participation in various exhibitions
helped showcase Fermenta’s capability
to existing and potential customers. The
Company exhibited in CPhI Worldwide
and CPhI India, a meeting point for the
pharmaceutical industry, for its Vitamin
D business. The Company also exhibited
in IFAT India, where it demonstrated its
environmental solutions expertise.
Vitamin D Guru: Our public
awareness initiative
Fermenta’s public awareness initiative,
Vitamin D Guru, associated with Adidas
Creators Premier League, one of the most
prestigious corporate football leagues in
India, along with a collaboration with other
outdoor events. Vitamin D Guru was also
the Health Partner at the India Pharma
Awards at CPhI India 2019, where activities
to increase Vitamin D awareness were
conducted at the function attended by
industry leaders and executives.

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