Page 37 - Introduction to Tourism
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undertaken. The following are several methods
that have been used.
Institutional Approach
The institutional approach to the study of
tourism considers the various intermediaries and
institutions that perform tourism activities. It
emphasizes institutions such as the travel
agency. This approach requires an investigation
of the organization, operating methods,
problems, costs, and economic place of travel
agents who act on behalf of the customer,
purchasing services from airlines, rental car
companies, hotels, and so on. An advantage of
this approach is that the U.S. Census Bureau
conducts a survey every five years on selected
services that includes travel agents and lodging
places, thus providing a database for further
study.
Product Approach
The product approach involves the study of
various tourism products and how they are
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