Page 38 - Introduction to Tourism

produced, marketed, and consumed. For

example, one might study an airline seat—how it

is created, the people who are engaged in buying

and selling it, how it is financed, how it is

advertised, and so on. Repeating this procedure

for rental cars, hotel rooms, meals, and other
tourist services gives a full picture of the field.

Unfortunately, the product approach tends to be

too time-consuming; it does not allow the student

to grasp the fundamentals of tourism quickly.

Historical Approach

The historical approach is not widely used. It

involves an analysis of tourism activities and

institutions from an evolutionary angle. It

searches for the cause of innovations,

their growth or decline, and shifts in interest.

Because mass tourism is a fairly recent

phenomenon, this approach has limited

usefulness.

Managerial Approach

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