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Sustainability






        Matters







                                                                           With the support of Finlays,
                                                                       Investing in the Community
                                                                          Asscostas has been able to invest
                                                                          into the community and its
                                                                          farms, which has allowed the
                                                                          significant development of

                                                                          healthcare, the development of
                                                                          safe working practices (including
                                                                          not just providing PPE but
                                                                          educating workers on its correct
                                                                          and safe use), as well as the
                                                                          provision of transport systems
                                                                          and clean sanitations facilities.
                                                                          Since 2008, regular visits from
                                                                          the UK teams to the farms by
                                                                          specialists have also provided
                                                                          insight for the growers with the
                                                                          agronomist's knowledge, helping
                                                                          the farms not just to increase
                                                                          yield, but quality also. Safe use of
                                                                          pesticides has helped reduce

                                                                          crop damage whilst keeping
                                                                          workers safe through the correct
                                                                          protective equipment.


                    By making this long-term                               This value addition is perhaps
                Education
                   commitment, the Asscostas’                             perceived as a counter to corporate
                   communities are seeing more young                      behavior, but it lies at the heart of
                   people attracted to the industry,                      Finlays’ long-term goal. Through
                   bucking the trend of migration to                      positive and meaningful
                   cities, seen in previous years. Also,                  interactions, over time the
                   education has helped the growing                   Positive Interactions  cooperative's financial position is
                   communities to keep more of the                        strengthened and in turn, this

                   value chain, by roasting some coffee                   means growers can replant, invest         JULY/AUGUST. 2023 | ISSUE 31
                   at source and developing coffee                        in technologies and infrastructure,
                   shops for their own communities,                       and build their enterprises
                   providing a new upscale income                         stronger, in union with their
                   model for future generations.                          customers.




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