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Advertorial











          Rancilio Group, Crem International,
         and Egro are pleased to announce the

         successful opening of their UK branch
         in Letchworth Garden City this past
         November, marking a significant                       It is designed to strengthen commercial
         milestone in their expansion strategy.               relationships across the UK and Ireland,

          Serving both the UK and Ireland, the                collaborating with local distributors,
         new branch showcases the esteemed                    roasters, and key accounts. The centre also
         brands Rancilio, Crem, and Egro -                    plays a crucial role in providing technical
         important players in the Ali Group                   support and training, ensuring that coffee
         Coffee Division. The opening has already             businesses in the UK and Ireland receive
         proven to be a great success, with many              top-notch service and reliability. The
         customers visiting the showroom and                  showroom has garnered high praise for its
         experiencing firsthand the quality and               design, displaying the advanced coffee
         innovation these brands offer to the                 machines and solutions offered by
         market.                                              Rancilio, Egro, and Crem.














































         L-R: Darren Hutchinson, Scott Singleton & James Gardiner                                                   JANUARY/FEBRUARY. 2025 | ISSUE 40




                                                                www.beveragestandardsassociation.co.uk
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