Page 50 - APPD_Something's_Brewing_Jan/Feb'25(12Feb25)

BSA New Member Spotlight
6 Pillars of Tea Expertise

Tea education, training and BSA Member

certification
Knowing tea is a powerful thing!
Cambridge Tea Academy is our
education arm, and we believe in
and practice tea knowledge
sharing. We want more people to Modern take on doing tea
know tea so they can make tea Tradition is great – until it stops you
well. We build your knowledge so from realizing the best you can. We
you can unleash the good in tea, bring a fresh look to tea, a
discover teas, create amazing contemporary and future-facing
blends, taste, and work with approach. Don't get stuck in the past;
suppliers, outlets, and hospitality. tea can be enjoyable, novel and
fascinating.
We work with all levels of
knowledge and pride ourselves in Tea Expertise for Good
our bespoke Cambridge 5S* - the Our model's core is giving back and
only system that enables you to supporting the wider industry
taste, grade, and select any community. I work with the
speciality tea objectively, International Trade Centre, helping
consumer-focusedly. We travel the SMEs in the developing world reach
world sharing education and markets in the developed world.
training and have recently done I also mentor women and young tea
this in Kenya, Nepal, Sri Lanka, and entrepreneurs and promote upcoming
Myanmar. tea gardens and startups that provide

good sustainability examples for the
industry. All our associates have a doing
- good learning and projects they are
personally involved in.

We are really looking forward to
working alongside other BSA members, JANUARY/FEBRUARY. 2025 | ISSUE 40
learning from, and sharing with them
and creating more tea magic.

If you want more information, visit the
Cambridge Tea Consultancy website or email
Joyce at info@cambridgeteaconsultancy.com.

www.beveragestandardsassociation.co.uk