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BSA New Member Spotlight
6 Pillars of Tea Expertise
I am thrilled to have joined the BSA BSA Member
and would love to tell you about
Cambridge Tea Consultancy. We
are the leading independent tea
expertise house serving clients all Joyce Maina
over the world with full value chain
support.
The business is led by myself, Full tea value chain understanding
Joyce Maina (pictured right), a and support – from crop to cup
well-known and globally respected With experts in growing, processing,
international Tea Expert with over manufacturing, sourcing, blending and
3 decades of hands-on tea marketing your business is covered.
experience worldwide. We pride Reliable multi-disciplinary
ourselves on our 6 pillars. expertise bank through our
Credible, outstanding tea associates
knowledge and skills Our world-class experts have years of
We know tea - we are product and experience, so you do not have to do
industry experts, so your project is agronomy, tea science, manufacturing,
in good hands. With decades of sourcing, blending, innovation,
experience, we bring the best tea sustainability, or business advisory. We
knowledge for your tea projects. can support you with this and more.
www.beveragestandardsassociation.co.uk JANUARY/FEBRUARY. 2025 | ISSUE 40
