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the

digitalization

Till we don’t meet again

of foodservice

Foodservice is quite a traditional In this age of big data, vital
sector which is heavily reliant of feedback can transform how a
people to deliver frontline services business shapes its core offer and
to consumers with administration service through knowing what
being the ‘back office’ function of people want versus previous ‘best
accounting staff using global guesses’.
legacy systems to record data for
record keeping accounting, payroll
and procurement purposes.

The industry is changing rapidly
for several reasons. Firstly, the
time available to staff to engage,
serve, delight consumers must be

optimised as guests have a
heightened expectation of
experience and value. Secondly,
with a diminishing workforce, this
front-end interactive customer
time is precious and should be
prioritised thus increasing the
need to reduce workload on the
administrative functions and to
make them more automated and
intelligent.

In addition to this, with modern
customers enshrined in the digital
age and connected permanently
to their digital communities, it is
vital that coffee shops, MARCH/APRIL. 2024 | ISSUE 35
restaurants, noodle bars and so
on find a meaningful way to
capture, communicate and
‘actively listen’ to their client base.

www.beveragestandardsassociation.co.uk