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Work on and in
digitalization in foodservice

your business

The real leap in digitalization however
is in marketing to consumers.

Smart AI software can learn to predict
when consumers might want to use
your services and tempt them with
exciting offers. These might be payday
deals, birthday offers, special
occasions or rewards for certain
attained spending targets.

The consumers might receive these
offers when they are geographically

within half a mile of the outlet, or
when they are on public transport
that stops close by to a unit.
Consumers might be incentivized to a
bill discount if they positively share
photos of their dining experience on
social media like Instagram or
TripAdvisor.

You might receive a cross-channel
discount voucher that rewards your
Pizza Express restaurant spend with
£2 off their garlic dough balls in Tesco As digitization and
or £5 off your next Deliveroo order digitalization continues to

over £30. grow in the Hospitality
industry, Something’s Brewing
will investigate this area
furtherin the May/June 2024
Operators that excel in edition.

digital marketing include
Thank you to Angus MARCH/APRIL. 2024 | ISSUE 35
Bills, Wagamama and McKenzie of Sustainable

200 Degree Coffee Coffee Solutions for creating
this article.

www.beveragestandardsassociation.co.uk