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     World of Coffee in Geneva
          Many attendees reported that the
         event inspired them to implement
         new practices, including eco-friendly
         packaging and more transparent
         sourcing, upon their return home.                  Lisa and Sarah from
         Both major coffee brands and                       Dear Green, Glasgow
         boutique roasters expressed                        in the Roasters Village
         enthusiasm for the collaborative
         spirit fostered at the event.                       As Geneva fades into memory and the coffee
                                                            world looks ahead to future gatherings, the
         Conclusion                                         lessons learned and relationships formed at
          The World of Coffee Geneva 2025                   this year's event will continue to shape the
         was a resounding success,                          global coffee landscape.
         encapsulating the dynamism and                      World of Coffee has announced Brussels as
         diversity of the modern coffee                     the Host City for 2026, from June 25–27, at
         industry. As the sector grapples with              the Brussels Expo, Brussels, Belgium.
         challenges ranging from climate
         change to market volatility, the event              World of Coffee Brussels will be one of several
         provided a hopeful vision—one                      World of Coffee events held around the world
         grounded in community, innovation,                 in 2026, marking a milestone year for the
         and shared responsibility.                         global trade show series.
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                                                                         J JULY/AUGUST. 2025 | ISSUE 43
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