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World of Coffee in Geneva
Workshops and panel discussions delved
into the realities of climate change,
exploring how shifting weather patterns are
impacting coffee production and what
adaptive measures are necessary to
safeguard the future of the crop. Case
studies showcased successful sustainability
projects, from regenerative agricultural
methods in Latin America to water-saving

Expert speakers, including renowned initiatives in East Africa.
agronomists, baristas, economists, and Key Takeaways and
technologists, provided valuable insights,
fostering a culture of continuous learning Industry Impact
and adaptation. Many sessions encouraged World of Coffee Geneva 2025 successfully
interactive participation, with roundtables advanced the conversation around coffee's
and Q&A segments allowing for direct future. The event catalysed new
engagement between audience members partnerships, a proving ground for
and presenters. emerging technologies, and a platform for

Networking and showcasing excellence. Key takeaways
include:
Community The centrality of sustainability in both

Geneva's World of Coffee was more than production and consumption
just a marketplace for business; it was a Rapid adoption of digital tools and
celebration of community. The event traceability technologies
offered numerous opportunities for Growing emphasis on diversity, equity,
connection, ranging from casual meetups at and inclusion
coffee pop-up bars to formal networking Innovation in flavour development and

events hosted by SCA. Special emphasis was brewing methods
placed on diversity and inclusion, with An increasing focus on direct trade and
panels dedicated to amplifying voices from farmer empowerment.
underrepresented communities and
initiatives that support gender equity in the
coffee industry.
Innovation and

Sustainability

A keynote theme this year was the
intersection of innovation and sustainability.
Several exhibitors presented cutting-edge
solutions to environmental challenges,
including carbon-neutral roasting systems,
solar-powered coffee dryers, and apps that
connect farmers directly with roasters, Meron is one of the
thereby eliminating intermediaries and largest coffee roasters in
ensuring better prices for producers. Transylvania

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