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World of Coffee in Geneva

Highlights and Features

The bustling exhibition floor was a sensory
feast, inviting participants to explore the

latest equipment, roasting technologies,
brewing gadgets, and packaging solutions.
Leading coffee machine manufacturers Alpro had one of the
unveiled their newest models, many of most colourful stands
which boasted enhanced energy efficiency
and digital integration. Roasteries from The arena was electric as finalists
every continent displayed their finest beans, prepared their signature drinks,
offering tastings that showcased both explained their sourcing philosophies,
classic and exotic profiles - from fruity and executed precise routines before
Ethiopian naturals to rare Panamanian panels of international judges. The
Geishas. competitions not only showcased
individual talent but also highlighted
Sustainability was a clear focus, with emerging trends in coffee preparation,
companies presenting compostable cups, such as experimental fermentation

innovative water filtration systems, and processes and the use of rare varietals.
traceable supply chain solutions enabled by
blockchain technology. The emphasis on
eco-friendly practices resonated throughout Workshops and
the event, reflecting the industry's collective Lectures
commitment to reducing its environmental Education and knowledge-sharing are
footprint.
cornerstones of the World of Coffee.
The Coffee Competitions Geneva 2025 offered more than 80

One of the main attractions was the set of hours of workshops and lectures,
covering topics from advanced sensory
prestigious coffee competitions that ran analysis and sustainable farming
alongside the trade show. The World Barista practices to business management and
Championship, the World Brewers Cup, and digital marketing. Highlights included
the World Coffee Roasting Championship sessions on:
brought together the most skilled
professionals in the field. Each competitor Climate adaptation for coffee farms
demonstrated remarkable creativity and Inclusive hiring in the coffee sector

technical prowess, pushing the boundaries Trends in cold coffee beverages
of what's possible in the cup. The future of specialty coffee retail

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