Page 50 - Green Builder April 2017 Issue
P. 50

Which company offers the                                  Which company offers the
            greenest WINDOW and/or                                    greenest PHOTOVOLTAIC

            DOOR products?                                            SYSTEM products?



            Andersen          226                      22.6%          SolarCity     304                           30.4%

            Pella             157                      15.7%          SunPower      206                           20.6%
            Marvin            78                       7.8%           LG            98                            9.8%

            Jeld-Wen          69                       6.9%           Sharp         78                            7.8%

            Other             69                       6.9%           Other         78                            7.8%
            Milgard           59                       5.9%           Panasonic     69                            6.9%

            Euroline Windows   49                      4.9%           CertainTeed   49                            4.9%
            Kolbe             39                       3.9%           Hanwha Solar   49                           4.9%

            Ply Gem           39                       3.9%           Jinko         39                            3.9%

            Therma-Tru        39                       3.9%

                                                                      BRAND BOOST. SolarCity’s purchase by Tesla helped it
                                                                      hang on to the top of the solar panel industry mindspace
            SENIORITY CLOUT. Andersen’s brand reputation              for a second year. Of course, all PV products are
            continues to dominate a crowded roster of window and      “sustainable,” so we consider this brand leadership
            door providers. How can other window makers               pecking order flexible. Things could change quickly.
            differentiate in the sustainability space? See our article
            on page 34 of this issue for one idea.                    SolarCity 30.4%
            Andersen 22.6%










            How do you know if a brand is AUTHENTIC OR GREENWASHING?



            I research the brand by reviewing
            the company’s website                     226                                                        22.6%
            I research the brand by using third party sources   631                                              63.1%

            I feel it in my gut                       24                                                         2.4%
            I trust the company’s claims              48                                                         4.8%

            I don’t care if the company is greenwashing   71                                                     7.1%







            48  GREEN BUILDER  Special Awards Issue 2017                                        www.greenbuildermedia.com
   45   46   47   48   49   50   51   52   53   54   55