Page 55 - Green Builder April 2017 Issue

See full results of Green Builder’s Readers’ Choice survey at
www.greenbuildermedia.com/2017-readers-choice-awards

What are the TOP REASONS why you would consider

a NEW BRAND?

(Rank 1-11 in order of importance with 1 being most important and 11 being least important)

1 2 3 4 5 6 7 8 9 10 11
Performance 40.5% 20.2% 10.7% 8.3% 4.8% 4.8% 0.0% 1.2% 2.4% 2.4% 4.8%

Quality 22.6% 38.1% 13.1% 4.8% 4.8% 4.8% 3.6% 0.0% 4.8% 2.4% 1.2%
Price 13.1% 9.5% 26.2% 6% 8.3% 7.1% 14.3% 3.6% 7.1% 2.4% 2.4%

Design/Aesthetics 1.2% 4.8% 7.1% 21.4% 8.3% 10.7% 7.1% 15.5% 10.7% 9.5% 3.6%

Sustainable attributes 8.3% 7.1% 8.3% 15.5% 23.8% 10.7% 8.3% 6% 2.4% 7.1% 2.4%
Advanced/New product features 2.4% 6% 4.8% 8.3% 8.3% 21.4% 9.5% 16.7% 11.9% 6% 4.8%

Warranty 1.2% 3.6% 13.1% 11.9% 9.5% 15.5% 17.9% 9.5% 6% 7.1% 4.8%
Brand reputation 0.0% 3.6% 7.1% 10.7% 10.7% 11.9% 19.1% 17.9% 10.7% 6% 2.4%

Dealer/Distributor recommendation 2.4% 0.0% 4.8% 3.6% 4.8% 0.0% 8.3% 10.7% 23.8% 15.5% 26.2%

Consumer recommendation/preference 3.6% 3.6% 3.6% 7.1% 8.3% 8.3% 6% 15.5% 14.3% 23.8% 6%
Corporate sustainable initiatives 4.8% 3.6% 1.2% 2.4% 8.3% 4.8% 6% 3.6% 6% 17.9% 41.7%

Who makes the final decisions about BRAND SPECIFICATION

for your projects?

Builder 95 9.5%

Contractor 107 10.7%
Architect/designer 155 15.5%

Homeowner/buyer/consumer 607 60.7%

www.greenbuildermedia.com Special Awards Issue 2017 GREEN BUILDER 53

42-56 GB 0417 Readers' Choice.indd 53 4/12/17 2:26 PM