Page 58 - Green Builder April 2017 Issue
P. 58

See full results of Green Builder’s Readers’ Choice survey at
                                                                             www.greenbuildermedia.com/2017-readers-choice-awards









                   Do you AGREE OR DISAGREE                                      Rate how easy it is to access

                   with the following statements?                                SUSTAINABLE PRODUCTS
                                                                                 in each product category.

                                                     AGREE    DISAGREE
                                                                                 1=Most Green Options;
                   It’s getting easier to tell                                   2=Some Green Options;
                   sustainable brands from ones                                  3=Fewest Green Options
                   that are simply “greenwashing.”   60.4%    39.6%
                                                                                                          1        2       3
                   The quality of eco-friendly
                   products is generally improving                               Roofing                21.7%   58.8%    19.6%
                   from year to year.                93.8%    6.3%
                                                                                 Structure              21.7%   61.9%    16.5%
                   Brand is more important than
                   price when it comes to choosing                               Siding                  32%    54.6%    13.4%
                   between two similar green products.   57.3%  42.7%
                                                                                 Insulation             50.5%    38.1%   11.3%
                   I tend to assume a green
                   product will be of higher                                     HVAC                   38.1%   44.3%    17.5%
                   quality if I know and trust the brand.   78.1%  21.9%
                                                                                 Windows                42.3%   45.4%    12.4%
                   When specifying green products
                                                                                 Appliances             51.6%    41.2%    7.2%
                   and materials, I typically start with
                   a known brand and go from there.   83.3%   16.7%
                                                                                 Faucets                 32%    52.6%    15.5%

                                                                                 Fixtures               28.9%   55.7%    15.5%
                   CLEARLY SUSTAINABLE. This year, a majority of our pros
                   believe they can separate truly sustainable brands from       Countertops            28.9%   53.6%    17.5%
                   greenwashed ones. We agree with them: increasing
                   transparency is making it harder to disguise inferior products   Cabinets            27.8%   51.6%    20.6%
                   with false claims.
                                                                                 Paints and Adhesives   36.1%   47.4%    16.5%

                                                                                 Lighting               54.6%    30.9%   14.4%


                                                                                 Home Automation        41.2%   47.4%    11.3%







                                                                                                                          CREDIT: ECOSTAR





                   56  GREEN BUILDER  Special Awards Issue 2017                                         www.greenbuildermedia.com




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